I discovered this free online version of the cluetrain manifesto just moments after I delivered the final draft of an article entitled Technology and the Velocity of Glory to Charles Wear at Next-Wave.
The article goes live August 1st.
Of the manifesto's 95 theses, here are the first ten:
.1. Markets are conversations .2. Markets consist of human beings, not demographic sectors .3. Conversations among human beings sound human. They are conducted in a human voice .4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrive .5. People recognize each other as such from the sound of this voice .6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media .7. Hyperlinks subvert hierarchy .8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way .9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge .10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
I'm glad I discovered the manifesto after I was finished writing the article.... it's already too long. Here's a paragraph from the upcoming Technology and the Velocity of Glory:
In North America, Asia, and Europe Global Communications Technologies's have become “fluid geographic” and "pseudonymous psychic." You can be anywhere in a blink and be whomever you choose to be and click the "x" on the browser whenever you like. In a generation over-sexed and under-loved, over-medicated and misunderstood, the church has to grapple with technology’s depersonalization of individuals and help each person rediscover themselves by finding a rhythm of life together within the body of Christ. There's that kid who can't pull himself away from his new X-box and his "Japan-a-matrix meets urban-America-CSI" video game where he racks up a reputation killing hundreds of other global gamers online in real time. He's caught in the addictive web of a burgeoning ten billion dollar industry. And there's the single's bar personal ring tone trolling personal ads through Bluetooth so that everyone within reach of the barfly's sonar can know how to get up close and personal with the owner of that way sexy phone.